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The purpose of this study is to present an alternative to university ranking lists published in U.S. News & World Report, Times Higher Education, Academic Ranking of World Universities and Money Magazine. A strategy is proposed to mine a collection of university data obtained from Twitter and publicly available online academic sources to compute social media metrics that approximate typical academic rankings of US universities.

The Twitter application programming interface (API) is used to rank 264 universities using two easily collected measurements. The University Twitter Engagement (UTE) score is the total number of primary and secondary followers affiliated with the university. The authors mine other public data sources related to endowment funds, athletic expenditures and student enrollment to compute a ranking based on the endowment, expenditures and enrollment (EEE) score.

In rank-to-rank comparisons, the authors observed a significant, positive rank correlation (τ = 0.6018) between UTE and an aggregate reputation ranking, which indicates UTE could be a viable proxy for ranking atypical institutions normally excluded from traditional lists.

The UTE and EEE metrics offer distinct advantages because they can be calculated on-demand rather than relying on an annual publication and they promote diversity in the ranking lists, as any university with a Twitter account can be ranked by UTE and any university with online information about enrollment, expenditures and endowment can be given an EEE rank. The authors also propose a unique approach for discovering official university accounts by mining and correlating the profile information of Twitter friends.

Academic rankings are facing various issues, including the use of data sources that are not publicly verifiable, subjective parameters, a narrow focus on research productivity and regional biases and so forth. This research work is intended to enhance creditability of the ranking process by using the objective indicators based on publicly verifiable data sources.

The proposed ranking methodology – OpenRank – drives the objective indicators from two well-known publicly verifiable data repositories: the ArnetMiner and DBpedia.

The resultant academic ranking reflects common tendencies of the international academic rankings published by the Shanghai Ranking Consultancy (SRC), Quacquarelli Symonds (QS) and Times Higher Education (THE). Evaluation of the proposed methodology advocates its effectiveness and quick reproducibility with low cost of data collection.

Implementation of the OpenRank methodology faced the issue of availability of the quality data. In future, accuracy of the academic rankings can be improved further by employing more relevant public data sources like the Microsoft Academic Graph, millions of graduate's profiles available in the LinkedIn repositories and the bibliographic data maintained by Association for Computing Machinery and Scopus and so forth.

The suggested use of open data sources would offer new dimensions to evaluate academic performance of the higher education institutions (HEIs) and having comprehensive understanding of the catalyst factors in the higher education.

The research work highlighted the need of a purposely built, publicly verifiable electronic data source for performance evaluation of the global HEIs. Availability of such a global database would help in better academic planning, monitoring and analysis. Definitely, more transparent, reliable and less controversial academic rankings can be generated by employing the aspired data source.

We suggested a satisfying solution for improvement of the HEIs' ranking process by making the following contributions: (1) enhancing creditability of the ranking results by merely employing the objective performance indicators extracted from the publicly verifiable data sources, (2) developing an academic ranking methodology based on the objective indicators using two well-known data repositories, the DBpedia and ArnetMiner and (3) demonstrating effectiveness of the proposed ranking methodology on the real data sources.